Cloverfield director Matt Reeves revealed that the first teaser was released well before the script and filming were finished. The film was a found-footage creature feature — à la The Blair Witch Project meets Godzilla — that saw New York terrorized by an enormous, unknown monster. The teaser trailer had a coveted promo spot, premiering in theaters for Transformers in 2007. It opened on a going away party disrupted by a thunderous roaring sound accompanied by foreboding tremors. The film opened to generally positive reviews and made $172 million worldwide against a $25 million budget.
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