Barbie's $1 billion box office success is obviously very good, but it's made even better thanks to how it breaks a Warner Bros. movie trend dating back to 2008. Barbie had a lot of hype leading up to its release thanks to an impressive marketing campaign and the "Barbenheimer" phenomenon due to it releasing the same day as Oppenheimer. Despite being a questionable move when it was very first announced, just prior to release there was no doubt Barbie would be a hit.
from Screen Rant https://ift.tt/ZANi93Q
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