A new The Northman poster reveals Alexander Skarsgård towering over the lead cast members in the film's most mainstream piece of marketing yet. From visionary director Robert Eggers, The Northman looks to be the most accurate, meticulously detailed adaptation of a Viking saga yet, telling the tale of a young prince seeking vengeance for his father's murder. It will be a stark departure for Eggers, whose acclaimed films The Witch and The Lighthouse are arthouse psychological horror/thrillers that are much smaller in scope, whereas The Northman is a sprawling action epic. The film's practical approach to actualizing bloody Viking history and the director's eye for crafting a brooding atmosphere make it one of the year's most anticipated releases.
In the latest promotional effort, The Northman Twitter page shares a new poster featuring Skarsgård's Amleth standing over six of the film's principal actors: Ethan Hawke, Nicole Kidman, Claes Bang, Willem Dafoe, Anya Taylor-Joy, and Björk. Below the title, Amleth stands atop a rock formation staring down a wave of approaching ships. Following a riveting but morose The Northman movie trailer, the poster's composition is the film's most "Hollywood"-leaning marketing effort to date, the opposite of the minimalist design of Eggers' prior film posters. Check out the tweet and artwork below:
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The mainstream look could be due to a strategy by New Regency Productions and Focus Features to appeal to a more typical moviegoing audience after test screenings returned less-than-desirable results. One person said that The Northman is nearly incomprehensible, barring a "master's degree in Viking history." The comment is likely not entirely inaccurate, given Eggers' perfectionism and desire for period realism, pushing his actors to the brink of physical exhaustion in harsh conditions - an experience Taylor-Joy remarked she loved, if only for the sake of art.
Source: The Northman
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